PRIVACY POLICY
Ochre Goods Privacy Policy
Effective Date: 06/02/2024
This Privacy Policy outlines how Ochre Goods, operating under www.ochregoods.com.au, gathers, uses, and discloses your Personal Information during your visit or purchase from the site.
Collecting Personal Information
When you engage with Ochre Goods, we collect specific information about your device, site interaction, and details essential for order processing. We classify any data uniquely identifying an individual as "Personal Information." Here's what we collect and why:
1. Device Information:
- Examples: Web browser version, IP address, time zone, cookie details, viewed sites/products, search terms, and site interaction.
- Purpose: Accurate site loading and analytics for optimization.
- Source: Collected automatically via cookies, log files, web beacons, tags, or pixels.
- Disclosure: Shared with our processors Shopify, Starshipit, email address, Instagram direct messaging.
2. Order Information:
- Personal Information: Name, billing address, shipping address, payment details, email address, and phone number.
- Purpose: To fulfill our contract, process payments, arrange shipping, provide invoices, communicate, screen orders for potential risk or fraud, and share product/service information.
- Source: Collected directly from you.
- Disclosure: Shared with Shopify, Starshipit, email address, Instagram direct messaging.
3. Customer Support Information:
- Personal Information: Name, billing address, shipping address, payment details, email address, and phone number.
- Purpose: Provide customer support and fulfill customer orders/needs.
- Source: Collected directly from you.
- Disclosure: Shared with Shopify, Starshipit, email marketing.
4. Minors:
- We do not intentionally collect Personal Information from children. Parents or guardians can request deletion if a child provides Personal Information.
Sharing Personal Information
We share Personal Information with service providers to deliver our services and meet our commitments. For instance:
- Shopify powers our online store. Learn more about Shopify's use of Personal Information [here] (Shopify Privacy Policy - Shopify USA)
- We may share information to comply with laws, respond to lawful requests, or protect our rights.
Behavioural Advertising
We use Personal Information for targeted ads or marketing communications based on your interests. We utilise tools like Google Analytics. (Privacy Policy – Privacy & Terms – Google) Opt-out options:
- Google Analytics Opt-out: (Google Analytics Opt-out Browser Add-on Download Page)
- Opt-out of targeted advertising through:
- Facebook:(20+) Facebook)
- Google: (My Ad Center (google.com)
- Bing:(Personalized ads - Microsoft Advertising)
- Digital Advertising Alliance’s opt-out portal: (WebChoices: Digital Advertising Alliance's Consumer Choice Tool for Web US (aboutads.info)
Using Personal Information
We use Personal Information to offer products, process payments, fulfill orders, and provide updates on new products, services, and offers.
Lawful Basis
Under GDPR, if you're an EEA resident, we process your information based on:
- Your consent
- Performance of the contract
- Compliance with legal obligations
- Protecting vital interests
- Performing a task in the public interest
- Our legitimate interests, respecting your fundamental rights
Retention
We retain your Personal Information for our records unless you request erasure.
Changes
We may update this Privacy Policy for operational, legal, or regulatory reasons.
Contact
For privacy inquiries or complaints, contact us at hello@ochregoods.com.au or:
Ochre Goods
PO BOX 32,
Margate Beach,
Margate 4019 QLD, Australia
Last updated: 06/02/2024